This product conveys very effectively both exclusivity and status, and it is unusually beautiful-for a Windows product-in either notebook or laptop mode. The linked hinge, finish, appearance-both open and closed-and its feel are a combination of contemporary art and luxury. The Surface Book is stunning to look at in person. That means Apple is willing to lag in other areas, but when it comes to appearance-if it hits-there is no class more iconic or better looking. Apple is the biggest proponent of this approach. The most expensive and exclusive products tend to be design-forward. Typically, Windows laptops are design-compromised because some other critical aspect of the offering-like the number of ports, heat dissipation, and/or cost (in order to reach a set price point)-predominates. What is at the core of the Surface Book demand is its design-forward nature. Right now-outside of Apple-there is no other product that is enjoying as much user-generated demand in business as the Surface Book based on conversations with the firms buying it in volume. I’ve also talked to a number of companies deploying this product and, in many ways, it is coming in the same way Apple comes into these firms because the users are demanding it. ![]() Let me start this review by saying I’ve now been carrying the Surface Book for over a month and it has become my favorite laptop and alternative tablet. But-whether Microsoft learned from that mistake or simply used a different team that knew not to make it in the first place-the end result is a decent line of products best showcased by the Surface Pro 4 and Surface Book. The first time they tried this was Zune and it ended badly. ![]() ![]() The Surface line came about as Steve Ballmer’s second attempt to showcase that the OEMs weren’t bringing to market products that could stand up to Apple.
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